Digitization Guides Tea Production in A County in Southwest China

An agriculture digital platform, supported by the Alibaba Foundation, has been developed to provide timely insights into various indicators of the tea industry. This platform is now becoming a crucial starting point for digital transformation among tea enterprises in a county located in Guizhou, a mountainous province in southwest China.

An Alibaba Group employee, who specializes in rural revitalization in Pu’an County in Guizhou, collaborated with Lingyang – a data intelligence service company founded by Alibaba – to develop and design a public welfare digital screen. This innovative technology has brought local tea picking into the digital era.

Pu’an is known for its tea production, with 21 companies from 14 townships generating a total revenue of 1.7 billion yuan ($240 million) in the tea industry as of 2022. In the past, Alibaba Group utilized traceability codes to provide customers with information about the cultivation process of their tea. However, there is still a need for a digital platform that can be used by tea factories to predict the mark demands.

Lingyang’s data visualization solution serves a dual purpose. Firstly, it accurately portrays the current state of the local tea industry park. Secondly, it offers tourists a comprehensive insight into Pu’an tea. Moreover, the digital screen integrated with traceability codes enhances the brand value of Pu’an tea.

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Lingyang’s program has had a positive impact on the Pu’an tea industry. The real-time ranking of tea factory sales has stimulated competition among companies, leading them to focus on refining their products and packaging. The traceability code shows that Pu’an tea is gaining popularity in first-tier and new first-tier cities such as Guangzhou, Beijing, Shanghai, and Chengdu.